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General Manager

companyUrban One
locationAtlanta, GA, USA
PublishedPublished: 11/8/2024
Media & Broadcasting
Full Time
more than 10 years of experience

The General Manager will oversee all aspects of a multi-station audio group, including radio, digital, low-powered television stations (where applicable), and other audio platforms, ensuring its financial success, operational efficiency, and brand positioning. This role requires a forward strategic thinker with a deep understanding of all aspects of the audio industry, strong leadership skills, and a passion for delivering exceptional content.

ESSENTIAL RESPONSIBILITIES:

Strategic Leadership:

  • Develop and execute a comprehensive strategic plan aligned with the company's overall goals.
  • Ensure that all direct reports have all the necessary skills to perform at the highest level of professionalism and competence at all times by supporting and coaching them on an ongoing basis. 
  • Lead an effective Organizational structure for the overall market.
  • Establish professional relationships and manage the company's vision with clients, other media organizations, board members, political community leaders, and anyone who engages with the market and its stations.  
  • Identify opportunities for growth and innovation, including digital initiatives and emerging technologies.
  • Monitor industry trends and the competitive landscapes to maintain a competitive edge.

Team Leadership:

  • Recruit, hire, and develop a talented team.
  • Provide leadership, coaching, and performance management.
  • Foster a culture of collaboration and innovation.

Financial Management:

  • Oversee the development and management of annual budgets for each station in the market, ensure that an accurate monthly forecast is prepared and reviewed with Corporate Finance, and manage, monitor, and meet. 
  • Monitor revenue and expenses to ensure profitability and maximize return on investment, consistent with corporate goals.
  • Negotiate contracts with vendors, advertisers, and talent to optimize costs and revenue.

Programming and Content:

  • Collaborate with programming directors to develop engaging and relevant content that attracts and retains listeners.
  • Ensure adherence to FCC regulations and industry standards and follow the FCC, Corporate, and Human Resources guidelines to protect against legal actions.
  • Monitor ratings and audience feedback to make data-driven programming decisions.

Sales and Marketing:

  • Lead the sales team to achieve revenue goals.
  • Develop and implement effective marketing and promotional strategies to promote the stations and attract advertisers.
  • Build and maintain strong relationships with clients and community partners.

Operations:

  • Oversee daily operations, including engineering, production, and traffic.
  • Ensure efficient workflow and resource allocation.
  • Maintain a positive and productive work environment.

Years of experience

  • more than 10 years of experience

Required skills

  • Landscaping
  • Knowledge of Industry and Occupational Trends
  • Budget Management
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