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VP Director of Data & Attribution

companyiHeart Media
locationNew York, NY, USA
PublishedPublished: 6/24/2024
Full Time

KATZ Media Group

Current employees and contingent workers click here to apply and search by the Job Posting Title.

As the nation's largest media representation firm, Katz Media Group delivers local relevance at scale. Whether you want one idea that sounds local in a hundred different markets or a hundred unique ideas, we have your solution.

Over our long history, the Katz name has been synonymous with leadership in the media industry. Founded in 1888, Katz was the nation's first media representation firm. Today, Katz Media Group is comprised of two divisions, Katz Radio Group and Katz Television Group. Collectively, the company represents both the on-air and online assets of more than 4,000 radio stations and 800 television stations, making Katz Media Group the largest media representation company in America. In addition to our deeply rooted media expertise, our unique regional sales structure is key to driving our clients' success. Katz Media Group is based in New York City, with 15 regional offices across the country, providing advertisers and agencies with local expertise and insights across the nation.

Be a part of the largest media representation company in America. At Katz Media Group, we have the best, brightest and boldest talent in the media industry - individuals who deliver unparalleled value for our business partners and clients. We are looking for people who can grow, think, dream and achieve. Every employee brings inspiration and imagination to our constantly evolving and expanding business. If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At Katz Media we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:
In this role you will lead the management and future development of the Katz Digital Audio and Video Data Management Platform, have ongoing engagement with the media sales and internal operation teams, engage with current and new publishing partners, and help to grow our diverse customer base. As part of the Katz Digital leadership team, you will work to support our dynamic growth in both managed and programmatic businesses through the development of targeted audience segments, campaign optimizations and attribution enablement, ensuring successful performance against KPI's set by the customer.
Be part of an exceptional team and the fastest growing unit within Katz Media, working within our Operations group as a liaison between the media sales team, our customer base, and our publishing partners. As a critical member of our leadership team, you will play a key role in combining best-in-class technology and targeting solutions, with the hyper engaging audio and video content we sell, utilizing advertising inventory across hundreds of premium audio streaming, podcasting, and CTV Video platforms. Here is a little more about the role and what is required:

What You'll Do:

• Maintain and manage our Data Management Platform
• Work effectively across our digital offerings to support and help drive sales while effectively being able to communicate internally and externally.
• Creation and curation of targeted audience segments from 1P and 3P sources including onboarding and stewarding data from both publishers and advertisers
• Working to ensure successful campaign performance, measured by attribution from internal and external sources.
• Build new and effective audience segments to support our business
• Helping to lead efforts to deliver KPI's / goals set by our customers fueling increases in budget from advertising brands and partners.

What You'll Need:

• Have 3-5 years of digital media experience.
• Experience with Audio and/or Video Ad serving technology tools and/or companies
• Background and experience in Data, Analytics, and/or Attribution
• Ability to effectively communicate complex ad tech components with less sophisticated constituencies.
• Ability to help produce materials that make Ad Tech components understandable for external constituencies
• Willingness to not only strategize but help implement details for campaign and data success
• IAB or other digital certifications are encouraged but not required

Education:

  • Have a 4-year, or higher, college degree


What You'll Bring:

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$152,000 - $190,000

Location:
New York, NY: 125 West 55th Street, 10019

Position Type:
Regular

Time Type:
Full time

Pay Type:
Salaried

Benefits:

iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!


The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Our organization participates in E-Verify. Click here to learn about E-Verify.

Required skills

  • Data Management
  • Knowledge of Digital Media
  • Sell or Solicit Advertising
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