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Vice President Digital, Markets

companyiHeart Media
locationCharlotte, NC, USA
PublishedPublished: 5/3/2024
Full Time


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The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report!

In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined;

  • We're the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
  • iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
  • We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
  • iHeartRadio is the #1 streaming radio digital service in America;
  • Our social media footprint is 7 times larger than the next largest audio service; and
  • We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:
The VP of Digital Markets is responsible for working with our sales team as well as the iHeart Digital Solutions team to build and sell integrated campaigns with assets such a Streaming Audio, Podcasts, Social Influencers, OTT and more. In this role you will lead digital sales efforts for these designated markets and with the sales team will manage the entire sales process from prospecting to close, as well as campaign maintenance and client relationship management with the goal of achieving digital revenue goals.

What You'll Do:

  • Manage Digital revenue and accountable for meeting/exceeding assigned Digital Budgets in assigned Region/markets.
  • Oversee Digital Sales activities and processes including preparing budgets, revenue forecasting as necessary and controlling digital sales expenses.
  • Oversee management of available Digital advertising inventory to drive most profitable sales.
  • Set sales goals and guides subsequent goal-setting processes.
  • Obtains, allocates and adjusts operations resources to achieve sales and service goals.
  • Translate market and Digital business strategies into specific actions to generate sales and revenue.
  • Develop strategic digital sales solutions that integrate with iHeart's additional non-digital media assets.
  • Generate new business/digital revenue and deepen existing client relationships.
  • Act as a strategic resource (ideation, brainstorming) for Sales Managers, AEs, and clients across the Region.
  • Be a constant liaison between sales, clients, and vendors.
  • Be an expert on digital product features and benefits including Ad Tagging, Rich Media, Data Sharing for attribution and effectiveness, Audience Targeting, Viewability Studies, Systems.
  • Attend client facing meetings with AEs and Sales Managers.
  • Attend ongoing personal and team training and development specific to Digital marketing in general and iHeart's digital platform.
  • Work with our Digital Sales Engineers, Project Managers, Operational Support and 3rd Party ad tech partners to ensure that we are properly planning, selling, executing, optimizing and recapping all Digital Sales campaigns.
  • Help Sales Leadership team recruit and hire digitally savvy sellers with client base and in market relationships.

What You'll Need:

  • Strong understanding of digital, broadcasting, marketing, promotion, and collection standards
  • Proven ability to grow new business and find new revenue opportunities
  • Excellent leadership and coaching ability; can successfully coach others in sales practices
  • Deep understanding of local markets, customers, and competitors in order to target needs and drive sales
  • Can create productive, long-term customer relationships.
  • Adept as entrepreneurial self-starter
  • Excellent ability to organize, prioritize, and multi-task
  • Can push self and others to achieve and excel in a fast-paced dynamic environment
  • Excellent business and people decision-making skills
  • Can model positive energy and handle stress in the face of challenges, deadlines, and financial pressures
  • Flexibility and creativity
  • Excellent communication and influencing skills across multiple groups
  • Excellent interpersonal skills and collaboration with others
  • 3+ years' experience as a Digital Sales Manager in media industry with proven track record of success
  • Broadcast/traditional media sales and/or sales leadership experience a plus
  • 4-year college degree preferred
  • IAB Certification preferred

What You'll Bring:

  • Respect for others and a strong belief that others should do this in return
  • Specialized depth and/or breath of knowledge in job discipline or field
  • Ability to work independently, with guidance in the most complex situations
  • Previous experience managing mid-large sized projects of moderate complexity
  • Ability to recognize and mitigate risk
  • Passion for continued knowledge sharing and learning to formulate innovative ideas
  • Analytical thinking and judgement to build creative solutions to complex problems
  • Comfortable interacting with individuals of all levels and ability to maintain professional relationships
  • Strong communication skills that include being able to negotiate and encourage a broader point of view

Charlotte, NC: 2100 South Tryon Suite 300 CLT, 28203

Position Type:

Time Type:
Full time

Pay Type:


iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Our organization participates in E-Verify. Click here to learn about E-Verify.

Required skills

  • Media Sales
  • Live Broadcast
  • New Business
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