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Senior Vice President of Programming

companyiHeart Media
locationAtlanta, GA, USA
PublishedPublished: 7/9/2024
Full Time

iHeartMedia Markets

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The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

  • More #1 rated markets than the next two largest radio companies combined;
  • We're the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
  • iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
  • We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
  • iHeartRadio is the #1 streaming radio digital service in America;
  • Our social media footprint is 7 times larger than the next largest audio service; and
  • We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:
iHeartMedia has an immediate opening for a Senior Vice President of Programming (SVPP). This position requires a person with excellent leadership skills and a proven record of building and motivating high-performing teams. The successful candidate will possess the abilities to build and achieve ratings excellence and assist the sales department in revenue generation by utilizing iHeartMedia's multiple platforms.

The SVPP is a senior leader role responsible for managing the strategy and execution of the Atlanta market brands and increasing audience engagement for Company broadcast (ratings growth), digital (uniques / streaming TSL growth), and live entertainment products (audience). The SVPP is ultimately responsible for the quality of the products in the market, and by extension, for protecting the station licenses.

This role supports the Market President and the VP of Sales in driving revenue growth while developing & maintaining a market's station brand identities. The SVPP is expected to act as the Program Director for one or more brands within the Atlanta market. The SVPP is a senior member of the market's management team, and role models the values and operating principles of the Company with programming staff and broader market employees. The SVPP reports to the Market President.

What You'll Do:

  • Oversight of all Programming operations for the Atlanta Market. Total of (5) stations.
  • Develop and coach an overall digital/social media strategy custom to each station and each social platform.
  • Analyze ratings and market research to grow the audience base - identify market risks/opportunities and ways to improve ratings.
  • Monitor and analyze competition and develop strategies to outperform competitors.
  • Work with Air Talent, Promotion leads, and Digital leads to drive audience engagement and build the market's brands across broadcast, digital, and live entertainment.
  • Work with On-Air Talent and PDs to ensure investment in original content for the digital platforms.
  • Assist in designing & executing live events in the market.
  • Support the Market President by leading the day-to-day management of programming operations in the market including (but not limited to); managing productivity, cost, technology, and production capabilities; and, protecting the station from FCC infringements of On-Air conduct.
  • Provide leadership and oversight for direct reports, including guidance and identifying development opportunities.
  • Drive results through your team and hold them accountable to business metrics & expectations, as well as ensure they support market sales efforts.
  • Execution of and contribution to central resources (e.g., programming an iHeart station, asking SVPP to call in Talent coaching, etc.).
  • Provide visible leadership and communications to the market.
  • Actively support the Market President and Vice President of Sales in driving revenue growth (e.g., supporting sales calls to provide brand/product support).

What You'll Need:

  • Experience in programming and digital brand management.
  • Understanding of the markets, listeners, and competitors to drive optimum ratings growth.
  • Understanding of industry trends and revenue drivers and an ability to create and develop a brand that engages audiences.
  • Strong organizational skills and an ability to multi-task while balancing multiple priorities.
  • Strong analytical, decision-making, and problem-solving skills.
  • A strong talent mindset - exceptional people management and team performance/coaching experience.
  • Knowledge of FCC rules and regulations. Proven ability to lead and execute in a fast-paced, active environment.
  • An undergraduate degree or appropriate combination of education & experience is required.

What You'll Bring:

  • Plans, schedules, and develops programs and audio content for broadcasting to maximize audience size and revenue, typically for a particular daypart, genre, News or Traffic.
  • Ensures a cohesive programming strategy is in place and followed throughout the organization.
  • Originates program concepts for development and production.
  • Analyzes cost vs. potential revenue of a program or production.
  • Ensures timely delivery of products within editorial brief and budget.
  • May lead all aspects of radio station's on-air experience including talent, content, tone, programming, production, sound & theme, and online presence.
  • Directs and monitors programming activities in conformance with FCC rules and regulations, company policy, and applicable Federal, state, and local laws.
  • Partners with Market President and Sales in support of local and corporate business objectives to increase market share, listeners, ratings, and revenue while aligning programming fit with client, station, and audience.

Atlanta, GA: 1255 Makers Way, Suite A, 30318

Position Type:

Time Type:
Full time

Pay Type:


iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
  • A Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Our organization participates in E-Verify. Click here to learn about E-Verify.

Required skills

  • Live Broadcast
  • Sales Support
  • Revenue Generation
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